Welcome to furniture retailing with Chinese features.
On-Line furniture startup Zaozuo Zaohua Zworks Ltd. started the factory outlet in an upscale mall after reaching opposition from customers cautious of purchasing bulky things without so much as a feel of the material, let alone a bit of shutey
Perhaps the shop is too little, Ms. Liu said. However , I believe a mattress is something you actually should put on before you decide to purchase.Zaozuo's customers vote for the layouts they had like to purchase. ENLARGE Zaozuo's customers vote for the layouts they had like to purchase. PICTURE: ZAOZUO, DON ARBOUR/THE WALL STREET JOURNAL The strategy has its skeptics. It targets a few wealthy individuals in cities like Beijing or Shanghai, said business sales manager Li Songzhi. Conventional furniture companies like ours have actual shops throughout China.
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Perfection is the key
Another concern: with Zao Zao starting a showroom, it risks driving up prices and undercutting its edge over conventional furniture makers. Mr. Guan says users must be enrolled before voting, the firm observes carefully for uncommon on-line action and the new shop isn't a leading investment. .
On any given weekend, whole families can be found snoozing on beds in Ikea's huge showrooms, luxuriating in the air conditioning and appreciating the low-cost food. Internet furniture companies simply control a miniature piece of the marketplace but are growing fast. Privately held Zaozuo said sales are growing by 40% per annum although it's yet to break even. MZGF Furniture Studio Co., another on-line company, said sales have been growing by as much as 200% year on year in some months.